The band of the week is a three piece from Brooklyn who like typical things like a whole lot of guitar, synth and noise. However, they play an atypical type of indie rock, where layers of sound coexist with natural sounding melodies. Most sound-heavy art rock tends to wash out vocals with heavy layers and ignore basic chordal structure, but these rockers know how to mix the two for a cocktail that tastes like equal parts Arcade Fire and A Brief Smile. The drama of the tracks match the intricate fabric of noise crafted; the kind of music where you have to crank up the stereo to hear all the juicy details. My Other Friend is the product of Andy Simmons, Holly MacGibbon, and Eli Luntz. Check out their first EP, The Noise in Our Heads, and keep an eye out for more recorded material later this year. - CMJ.com
"Demise of the Good Son from Brooklyn's My Other Friend perfectly incorporates the drama of Arcade Fire with the irony of Belle and Sebastian. The 3 minute 50 second track from the The Noise in Our Heads E.P. features some amazingly fractured boy/girl harmonies and an urgent indie rock melody that will have you singing along before the halfway mark." - Christopher, The Hype Machine/My Big Mouth Strikes Again